Iron Fist Clothing has got to be one of the most original brands of the century on the alternative clothing scene. The idea was created in San Diego, California in 2001 when two guys from South Africa, Mike and Travis wanted to create clothing they couldn't find anywhere else. With a long history in skateboarding, surfing, art, music and street culture the guys wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and having a Mohican would get you kicked out of Disneyland. They had no marketing strategy or big budget, just great product ideas and killer artwork that inspired the kids who were bored with unoriginal streetwear brands that had saturated the market.

Their first retail outlet was the boot of Travis' car, and in the space of only eight years Iron Fist has grown beyond their wildest dreams, with international distribution in UK and Europe, USA and Canada, South Africa, Australia, the Middle East and Russia plus retailers in virtually every major city in the world. Iron Fist has flagship stores in Cape Town, South Africa and the Czech Republic with plans to open more in the future.

Iron Fist Clothing is now well known for its popularity with bands and artists such as My Chemical Romance (MCR), Taking Back Sunday, Rise Against, The Bronx, Tommy Lee and Avril Lavigne to name a few. In fact when Avril Lavine recently launched her own clothing line she requested that Iron Fist shoes were worn by all the models – how incredible is that for a fledgling company?

Perhaps one of Iron Fist's key assets is its honesty and integrity, real clothing made by real people. Its artwork and styling sets it apart from many other street wear brands. The Iron Fist customer comes in many guises but above all they are original, they create their own style and they wear something because they love it – and don’t care what other people think. They refuse to be pigeonholed into a street, skate, emo, punk, hip hop or tattoo genre.

Iron Fist Clothing has grown in popularity purely because of its diversity and constantly innovative approach to each collection. The designers have a complete disregard for what is considered to be fashionable – they are beyond following trends – they are creating them. The artwork used on their t shirts, hoodys, caps and shoes is exceptional, from some of the world's best underground designers and street artists.

Iron Fist is not for every one - people buy it because they have never quite seen anything else like it and never will again.  Each and every piece is a wearable work of art that makes people stop you in the street – especially the shoes.  Sometimes when you look at a new collection, you think “is it too much, have they gone too far?” but those end up being the best and most popular designs. Take the Zombie Stomper shoes for example, these have ended up being one of Iron Fist’s fastest and best selling platform heels.

When you look at each new collection, everything fits and has a theme. There is continuity and it all makes sense. The garments always fit well, the girls t-shirts and vest tops are generously cut and appeal to a twenty something customer as well as teens. Not many brands could create a range that you could wear head to toe without looking like a fashion victim - with Iron Fist you can. For girls it’s all about the top and the shoes, ok they make jeans too but they are under stated in order to showcase the artwork of the other pieces.

For guys its about the tshirts, hoodies and maybe a cap if you really want to push the boat out.  Iron Fist make looking cool and individual effortless even for the most clueless guy. Just put on an Iron Fist t-shirt – even with the worst pair of jeans and you will look good – even if you just woke up!

IRON FIST CLOTHING - MADE WITH LOVE FOR A HEART LESS WORLD